AI Insights · Timothy · July 2025
Top Fashion Games Performance in Turkey Q2 2025
Explore the performance trends of the top five fashion games on a unified platform in Turkey during Q2 2025, including downloads, revenue, and active users.
In the second quarter of 2025, the top fashion games in Turkey on a unified platform demonstrated varied performance metrics in terms of downloads, revenue, and active users. Here's a detailed look at each application's trends during this period.
Project Makeover from Magic Tavern, Inc. experienced fluctuations in weekly revenue, peaking at approximately $7.9K at the quarter's start and then varying around $7K. Downloads initially peaked at 20.9K in early April, later stabilizing around 10K. Active users rose significantly from 94K to 116K mid-quarter before declining to 78K by the end.
Avatar Life - love & bit gacha by 101XP LIMITED saw a decline in revenue from $5.4K to about $3.1K in late May, before recovering slightly to $4.5K by June's end. Downloads decreased steadily from 4.1K to 1.7K, while active users increased from 2.6K to 4.3K, indicating growing user engagement despite fewer downloads.
Life Makeover by Archosaur Games showed a revenue spike to $6.2K in early June, followed by a gradual decline. Downloads remained relatively stable, fluctuating between 500 and 1.3K. Active users showed a consistent pattern, maintaining around 5K throughout the quarter.
Glow Fashion Idol from Crazy Labs displayed a steady revenue trend with minor fluctuations around $1.3K. Downloads witnessed significant volatility, starting at 18.6K, dropping mid-quarter, and ending at 13.7K. Active users remained stable, hovering around 39K.
Finally, SuitU: Fashion Avatar Dress UP by Libii HK Limited had a revenue peak of $2K in early May, then fluctuated around $1K. Downloads were consistently low, ranging from 250 to 1K. Active users consistently hovered around 8.5K, indicating a stable user base.
These insights are sourced from Sensor Tower, offering a glimpse into the evolving landscape of fashion games in Turkey. For more detailed analysis, visit Sensor Tower's platform.